About BTO

Welcome to Busan,‘the international prestige tourism city in four seasons’.

Hello, I am Ohm Kyong-sop.

Currently, the scale of tourism markets and the business area have been steadily growing on the globe. Now, South Korea also faces the era of tourism prosperity with 10 million foreign tourists coming into this country. The Busan Tourism Organization was established to vigorously respond to such a trend occurring in overseas and domestic tourism markets.

The Busan Tourism Organization took a strong step as a public enterprise registered on November 15, 2012. Although it started as a small organization, we, executives and staff, promise to work together as one so as to become a world-class public enterprise that will be able to contribute to the development of the Busan tourism industry and community, not to mention Korea’s tourism industry.

We at the Busan Tourism Organization will make the utmost efforts in overseas and domestic marketing to attract more tourists from now on, and do our best to cultivate the new growth engine, MICE, and bolster the high value-added medical tourism. In addition, we do not spare any sweat in developing marine tourism products with the use of marine resources.
To efficiently implement those efforts, we will strengthen partnerships with tourism-related organizations and pay attention to reforming our organization and businesses, and enhancing the staff’s expertise. Furthermore, we will focus on establishing long-term vision and strategies for the far-sighted policy of the Busan tourism industry.

I hope for your kind interest and support so that we at the Busan Tourism Organization can live up to your expectations and perform our duties. Thank you.

January, 2013
Ohm Kyong-sop, First President of the Busan Tourism Organization

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Main Business

[tabs type="vertical"] [tabs_head] [tab_title]Management Support [/tab_title] [tab_title]Tourism Industry[/tab_title] [tab_title]Tourism Marketing[/tab_title] [tab_title]Convention Bureau[/tab_title][/tabs_head] [tab]
Operate the organization and manpower.
Evaluate work performance to improve the capability of performing duties.
Promote the index management to the management evaluation.
Strengthen the security management measures.
Operate the Board of Directors.
Enforce the tailored welfare system.
Operate clubs for the staff’s constant study and tourism product exploration.
Operate a workshop to develop the staff’s task capacity.
Hold the event of “Parents’ Day Special” where staff’s family members can experience the workplace.
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Operate the cruise ship terminal in the Gulf of Yong-ho.
Build a ship to inspect the river culture of Nakdong River.
Serve to create the convention road and convention square.
Construct a convention hotel.
Promote the marine cable car business.
Operate the Busan youth hostel, Arpina.
Operate the Busan city tour bus.[/tab] [tab]
Develop marketing to attract overseas and domestic tourists.
Reinforce medical, cruise, and marine tourism marketing.
Develop overseas and domestic tourism promotion marketing.
Develop online tourism promotion marketing.
Develop marketing to use international tourism organizations and the overseas networks of Busan Metropolitan City.
Operate leader groups and nurture manpower for domestic tourism.
Operate the business of ‘2013 Visit Busan∙Ulsan∙Kyeongnam Year’.[/tab][tab]
Develop marketing to attract MICE business.
Conduct actual inspections for MICE.
Hold an information session to attract MICE business.
Give support for attracting and hosting MICE.
Develop marketing to increase the number of participants in MICE.
Develop and manage products to support the participants in MICE.
Cultivate the MICE as a local specialized brand.
Produce MICE-related talent and enhance the industry-academic cooperation.
Promote MICE cities via the overseas and domestic media.[/tab] [/tabs]

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